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What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) is a system for managing all of your company’s interactions with current and potential customers. The goal is simple: improve relationships to grow your business. CRM technology helps companies stay connected to customers, streamline processes, and improve profitability.

What is operational customer relationship management software?

Operational customer relationship management software is the most common variety. Truth be told, "operational" really is a catch-all term, and there are a lot of differences across CRMs in this category. Generally, it just means software streamlining customer interactions with sales, marketing, and service automation.

How can a CRM improve customer engagement?

For example, a CRM with advanced marketing automation can enable teams to automatically track which messages have the best customer engagement and also send offers based on a customer service history and a customer’s journey with your company.

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